EU Directive 2019/633 Training: Unfair Trading Practices for the Agri-Food Supply Chain
The rules are clear. The pressure isn't going away. This training helps commercial teams understand where they stand, ask better questions, and make decisions with more confidence — across every EU market.
Backed by an award-winning UK GSCOP training organisation with years of retail sector credibility.
See GSCOP training →Why it matters now
EU Directive 2019/633: Understanding Unfair Trading Practices in the EU Agri-Food Industry
EU Directive 2019/633 established a floor. Regulation 2026/697 builds on it. But the real issue isn't awareness of the rules — it's knowing what to do when those rules apply in a real negotiation, a routine email, or a contract renewal.
Good training doesn't just teach the directive. It changes behaviour. It helps teams spot issues earlier, frame questions more clearly, and work with confidence instead of assumption.
How the training is structured →
EU-wide commercial training
The directive is the starting point. Commercial judgment is the goal.
Who it's for
Built for suppliers, manufacturers, growers and food businesses
Any business in the agri-food supply chain that needs to understand how EU unfair trading practices rules apply to their day-to-day commercial relationships.
Commercial teams
Account managers, sales directors and commercial leads who deal with buyers every week.
Category & buying
Those who set terms, review ranges, or handle promotions across EU categories.
Supply chain & operations
Logistics, procurement and supply teams where pressure often appears earliest.
Leadership & HR
Executive sponsors and people teams building compliance awareness across the business.
What we offer
Three ways to work with us
EU UTP foundation
A clear, complete walkthrough of EU Directive 2019/633 — what it covers, what it doesn't, and what it means in practice for your teams.
- Directive overview & scope
- All 16 black & grey practices
- National rule variations
- Real-world pressure points
Market-specific sessions
EU member states have added their own national rules on top of the directive. This session covers what changes market by market, and why it matters.
- Extra national rules explained
- Threshold differences
- Regional team relevance
- Cross-border operating clarity
Advice & problem solving
For businesses facing active issues or unusual situations. Focused, confidential advisory support to help you understand what's happening and what to do next.
- Active issue assessment
- Options & risk review
- Practical guidance
- Confidential & commercially grounded
Training as usable operating knowledge.
What teams actually gain
Three things that change after good training
🔍 Spot the issue sooner
Distinguish genuine commercial pressure from what's actually an unfair practice. Escalate earlier when it matters.
💬 Ask better questions
Handle promotions, charges, and cancellations with calm, commercially usable language — not legal hedging.
⚡ Work with more confidence
Reduce cross-country confusion. Give teams operating knowledge they can actually use — not just awareness.
Client voices
What people say about the training
Our approach
Built for decision-makers. Not for compliance theatre.
Commercially grounded
No inflated legal theatre. No filler content. No one-size-fits-all course script. Every session is shaped around how the directive actually plays out in commercial relationships.
High-trust delivery
Led by Stuart Sadler — a trainer with long retail sector experience and genuine commercial credibility. Not a lawyer reading slides. Someone who understands how buying pressure actually works.
Tailored where needed
Online or face-to-face. Country-aware or pan-European. Shaped to your sector, your team, your markets — so the training lands rather than just ticking a box.
Ready to get started?
Tell us what you need. We'll shape the session around it.
Whether you need a full foundation session, country-specific depth, or advice on an active situation — start with an enquiry.
UK supplier? Our sister site covers GSCOP: gscoptraining.com