Training options

Training built for real commercial decisions

Online or in-person. Foundation or country-specific. Advisory support for active situations. Every format is designed for the people who actually deal with commercial pressure — not just those who need to know the rules exist.

Directive (EU) 2019/633 16 unfair practices National rules covered Commercial framing
2019 EU Directive baseline
16 Unfair practices regulated
27+ National implementations
2026 Regulation builds further

How we deliver

Formats that fit the way your team works

Format 01

Live online

Interactive sessions via video conference. Works across time zones, keeps teams connected, and avoids travel costs. Ideal for pan-European teams.

  • Flexible scheduling
  • Works across locations
  • Full interactivity
  • Recordable if needed
Format 02

Face-to-face

In-person sessions at your location or a venue of your choice. Often the best option for leadership teams or when deeper group discussion is needed.

  • Richer group engagement
  • Tailored to your premises
  • Ideal for leadership sessions
  • Travel costs may apply
Format 03

Advisory support

For specific questions, active situations, or unusual commercial arrangements. Confidential, focused, and practically oriented.

  • Issue-specific guidance
  • Confidential conversations
  • No filler, no legal theatre
  • Actionable outcomes

What a session covers

From directive basics to real commercial scenarios

Every session starts with the EU baseline — what the directive says, how it's structured, and where national rules have extended or modified it. Then it gets practical.

1
The EU baseline

Directive 2019/633 and Regulation 2026/697: what they cover, who they apply to, and the key concepts (buyer, supplier, agricultural/food product).

2
The 16 unfair practices

Black and grey practices explained with commercial examples. Where the distinction matters and why it changes how you respond.

3
Country-specific depth

For teams operating in specific markets or across borders — what each country has added, and what that means operationally.

UTP training session in progress Session structure

Directive knowledge + commercial judgement = real-world confidence.

How it works

Three steps from first contact to delivered training

We keep it simple. No drawn-out tender process. No generic proposal templates. Just a conversation, then a session that fits.

1

Brief the need

Tell us about your team, your markets, and the situation you're navigating. A short call or a few lines by email is all it takes.

2

Shape the session

We design around your context — sector, countries, team roles, and the level of existing awareness. Nothing generic.

3

Deliver clearly

A high-impact session — in English, online or in-person — that leaves your team with usable operating knowledge, not just a certificate.

Who attends

Teams that benefit most

Training works best when the right people are in the room. Here's who gets the most from a UTP session.

Commercial teams

Account managers, sales directors, commercial leads who deal with EU buyers and set commercial terms.

Category & buying

Those who manage ranges, review promotions, or handle charges and deductions across EU categories.

Operations & supply chain

Where commercial pressure often appears first — short notice changes, last-minute cancellations, logistics demands.

Leadership & board

Executive sponsors who need to understand risk exposure and set the tone for how their business operates under the rules.

People & capability

HR and L&D teams building structured awareness programmes or embedding UTP knowledge into onboarding.

Sector focus

Producers, growers, co-operatives, sector bodies and national associations who support member businesses operating across EU markets.

UK supplier? GSCOP is the relevant code for you.

If your main market is UK retail, the Groceries Supply Code of Practice (GSCOP) is what governs your relationships. Our sister site covers this in depth.

Visit GSCOP training →

Common questions

FAQ

Any business in the agri-food supply chain — suppliers, manufacturers, growers, producer groups and co-operatives — where teams handle commercial relationships with larger buyers. Particularly useful for commercial, category, buying, supply chain, operations, leadership and HR functions.
All sessions are delivered in English, either live online or face-to-face. If you need interpretation support for your team, that can be arranged by the client. Online sessions work well for pan-European teams across multiple locations. Face-to-face sessions are available at your premises or a venue of your choice.
Yes. EU member states have implemented the directive differently, and many have added national rules on top. Country-aware sessions cover what changes market by market — threshold differences, additional prohibited practices, and national enforcement context. This is particularly useful for teams operating across multiple EU countries.
Yes. If your business supplies into the EU agri-food supply chain — regardless of where you're headquartered — the directive applies to those trading relationships. Many UK-based suppliers and producers trading into EU markets need this training precisely because Brexit changed the regulatory context for their EU buyer relationships.
Pricing is discussed after a brief conversation about the scope, format, team size and session objectives. We don't publish standard rates because the right session varies too much for a generic price list to be meaningful. Start with an enquiry and we'll respond promptly.
Yes. Regulation (EU) 2026/697 builds on the foundation set by Directive 2019/633. Our sessions are updated to reflect both instruments and how they interact. If your teams are only familiar with the original directive, this is an important area to address.
Yes — through our sister organisation. UK GSCOP training is delivered by the same principal trainer via gscoptraining.com. That site covers the full scope of GSCOP training for UK retail suppliers.

Next step

Enquire about a session for your team

Tell us what you need. We'll respond within one working day with a clear path forward.

Make an enquiry About the trainer