Serious subject. Clear teaching. Commercial judgment.
UTP training exists because the EU's unfair trading practices framework matters — and because most training gets it wrong. Too legal. Too general. Too removed from how commercial relationships actually work.
We help teams understand the EU framework in a way they can actually use — in conversations, in negotiations, and in the decisions they make every day.
Why this offer exists
The directive matters. So does how it's taught.
EU Directive 2019/633 is a significant piece of legislation — but awareness alone doesn't change how teams behave. What changes behaviour is training that connects the rules to the real commercial situations people face.
That's what this offer is built around. Not a compliance tick-box. Not a lecture on legal text. A session that helps your team understand where they stand, what to do when pressure arrives, and how to ask the right questions.
It's delivered at board level, designed for commercial people, and built from years of experience inside the kind of supply chain relationships the directive was created to address.
Commercially grounded
Every session starts with how commercial relationships actually work — then connects the legal framework to that reality. Not the other way round.
High-trust delivery
Delivered by a trainer with genuine commercial credibility. Someone who's been in the room, not just read about it. That difference shows.
Tailored where needed
Shaped to your sector, your markets, your team. No course scripts that ignore the context you're actually operating in.
Principal trainer
Stuart Sadler
Commercial trainer & adviser
Principal trainer
Stuart Sadler
Stuart brings long retail sector experience and genuine training credibility to every session. He led the development of award-winning UK GSCOP training and has spent years working at the intersection of commercial practice and supply chain regulation.
His style is practical. He doesn't do inflated legal theatre or generic slides. He talks the language of commercial teams — which is precisely why the training lands so well with people who spend their days in real negotiations.
Stuart also runs The Big Red Square, a consultancy focused on the grocery and agri-food sector, and can be reached directly via stuartsadler.co.uk.
Sister expertise
UK GSCOP training — same standards, different code
If your business operates in UK retail, the relevant code is the Groceries Supply Code of Practice (GSCOP) — not the EU directive. Our sister site covers that in full.
GSCOP training
Award-winning UK Groceries Supply Code of Practice training, delivered to suppliers and manufacturers who deal with UK designated retailers.
Visit gscoptraining.com →UTP training
What you're looking at now. Commercially sharp EU unfair trading practices training for agri-food supply chains operating across EU member states.
Enquire about EU training →What clients say
Clear thinking. Real impact.
Work with us
Ready to build real UTP capability in your team?
An enquiry takes two minutes. We respond within one working day and shape everything around your needs.
UK supplier? GSCOP training covers your market →